On Friday afternoon after Thanksgiving, we took a chilly walk from the Y-Press office to Circle Center Mall in downtown Indianapolis. We were expecting a hectic atmosphere, huge crowds, packed stores and outrageous sale prices.
Instead, we found that this year, Black Friday was like any other day at the mall. There were a few big sales (we saw two stores advertising “50% everything”), but the majority of them were no big deal, and were basically regular prices.
The food court was busier than any of the department or specialty stores, and the longest line was found at Johnny Rocket’s.
Few shoppers carried more than one or two bags, and at least some of the people we talked to said they weren’t there to hunt for deals at all—they were just hanging out.
Christmas decorations were numerous, and every store featured Christmas music, a tree, and twinkling lights, but even the department store Santa was looking underwhelmed.
We traveled to the mall to get the scoop on Black Friday shopping, but the best thing we came away with was a burrito on the way back to the office.
Copyright 2009 Y-Press